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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Introduction of a new energy drink to the Czech market
 Svěchota, Daniel ; Vávra, Oldřich (advisor) ; Písař, Pavel (referee)
This bachelor thesis, is devoted to the subject of introducing a new energy drink to the market that is currently being distributed in over 12 countries worldwide. It starts with the idea of introducing the new energy drink to the Czech Republic and focusing it on the current situation and the market place. The next part describes the marketing plan outlining the possibilities of brand communication. The end part contains the findings that could be used to introduce this product onto the Czech market.
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